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About Pudney & Lee 2017 Ltd


Pudney & Lee 2017 Ltd was incorporated in 1954, and has evolved from a local electrical wholesaler to a national distributor of high quality consumer electronic accessories. We have become the leaders in our field, and many consider us the leaders in the consumer electronics industry.


Pudney & Lee 2017 Ltd have representatives on the road, as well as an internal sales rep, working solely for us, covering the whole of New Zealand on one, two and four weekly calling cycles, depending on area and volume. All our representatives are completely professional in their attitude and their approach to their customers, and because of the long service to our company, are able to impart extensive product and industry knowledge to their retailers. They take pride in the product they are selling, as they know they are offering the best product and the best service in the industry.

Sales Backup

Our sales backup force also has extensive product knowledge, and professionalism towards our retailers. We have free phone and free fax numbers, and our retailers can be confident that each call will be answered by a person who is friendly, courteous and has the knowledge to answer the query.


Same day distribution of all orders placed before 5.00pm is our standard delivery policy. We have a Clear Floor policy for all our orders, where no staff member leaves until 5:30 or all the orders have been dispatched.

Vendor Refill

Pudney & Lee 2017 Ltd offer the only true vendor refill service in the country in this field. On every visit at every branch, our representatives find customers and staff have mixed up our stands, and they put the stock back in the right order. Our representatives pride themselves that our displays is in pristine condition when they leave the store.


Pudney & Lee 2017 Ltd have the largest range of consumer electronic accessories in New Zealand, covering areas of this market thoroughly. We can satisfy most demands in Audio, Video, Computer and Telephone markets for cables, connectors, maintenance, storage, batteries, wire, antenna and headphones. Along with our own well-recognised brands - Pudney, OMP Global Style and Vac-pac, we represent other world wide known brands, like Case Logic, Thule and Philips. Currently we have over 4000 product lines in stock, and we are adding to this regularly.

All of our products have been chosen with great care to make sure that only the best quality products end up in our packaging. We also take great care in choosing our suppliers, and only purchase from those that can offer the most constant high quality goods.

Catalogues & iOS Applications

Our fully comprehensive catalogues and iOS Apps make it very easy for your staff to locate a product. The catalogues have full descriptions and images of the product. Our Apps are developed in New Zealand, with our printed catalogues & marketing materials also produced locally specifically for us. All the product featured is in stock in our warehouses.


Our blister packaging is the most effective and best form of packaging accessories available. The most important reason for blister packaging is the ability for the customers to be able to see the products easily. Consistency in our packaging makes the product look neat and tidy when displayed.


Our display stands for our products have being designed to minimise the amount of space taken up in a retail store, while maximising the impact of the attractive self sell packaging. Displayed properly, our product makes an attractive high impact display, ensuring high turnover in each store. However, many other forms of display may be used to display the product to its best advantage.


Our marketing team puts pride into providing helpful sales materials and display items to make both selling and presenting our products effortless for you. We believe in the products we sell and know how to market them most effectively. We can provide Point of Sale items, signage, product photographs and other marketing materials.

Pudney & Lee 2017 Ltd contact details
Pudney & Lee 2017 Ltd.
Wellington H/O
10 Aglionby Street
Melling, Lower Hutt
New Zealand
P O Box 39-200
Lower Hutt 6315

Telephone: (04) 586 6677
Facsimile: (04) 586 6678